For 3+ years, I have led a team of creatives in the overhaul of Ooni Pizza Ovens’ global brand identity, which includes a new logo, detailed logo standards, and updated colors, along with establishing a new typographic approach. Our primary focus has been on packaging design for both ovens and accessories, where we adopted a modern, tech-driven approach that enhances functionality and sustainability. This evolution not only reflects Ooni’s core values but also significantly improves the overall customer experience.